Proact AB, the Swedish IT firm specializing in data storage, is known for securing mission-critical information, tuning its solutions to a variety of industries. With 19 locations in eight European companies, they needed a compact and expressive visual selling tool that made their services and message more accessible. The result, a 4-minute film that they launched at a capital markets day at the Clarion Hotel hosted by Remium. Marketing manager Anna Söderström is happy that the production took only three weeks from start to finish and resulted in an “animated calling card”. Film graphics and production were handled by Miro Productions, www.miro.se, while Battison & Partners was responsible for message planning and manuscript. For a background story, see: http://www.realtid.se/ArticlePages/201003/11/20100311141814_Realtid008/20100311141814_Realtid008.dbp.asp
World Television in service agreement with Battison & Partners
World Television Sverige AB, producer of corporate videos for marketing communication and education, has engaged Battison and Partners for brand development support and editorial services. World Television has offices in Germany, the UK, Switzerland, Spain and Sweden. www.world-television.com
Tue Apr 7, 2009
B&P reports on Obama Administration energy policy
On April 2 Mr David Rodgers of the US Energy Department gave a presentation for the American Chamber of Commerce Sweden on the new administration''s ambitious initiatives to change the nature of energy production and consumption in the US. Julie Gunn attended the event to report on the seminar for the AMCHAM website. You can read the article here.
Fri May 23, 2008
Strategic cooperation with AMCHAM
Battison & Partners has begun a strategic cooperation with the American Chamber of Commerce. We regularly cover AMCHAM events, helping to develop the American-Swedish business community. Recent coverage – Richard Dunham, Houston Chronicle''s Washington Bureau Chief, on the US presidential elections and Peter Smith, President of NBC Universal International, on TV trends of the future.
Wed Jan 30, 2008
Attracting students to Swedish universities
Our staff have knowledge and experience of a broad range of sectors, which means we can research and write with confidence on a number of subjects. One of our newest projects is with the Swedish Institute (Svenska Institutet), generating information about the Swedish higher education system for prospective international students. Mary-Rose Hoja wrote the most recent article for the site about the postgraduate opportunities available at Karolinska Institutet. You can read Karolinska Institutet shows its international colors at www.studyinsweden.se.
Fri Jan 25, 2008
Folke makes it big in the movies!
Battison & Partners' company car, a trusty 1972 VW Beetle affectionately known as Folke, is about to debut on the silver screen. Spotted by a producer on a quiet street in downtown Stockholm, Folke was recruited for stardom with a role in Andrea Österlund''s short film, Majken, which premieres at the 31st Gothernburg Film Festival. The festival runs from 25 January - 4 February 2008. SVT will air the film at a later date, so keep watching this space!
Thu Nov 1, 2007
Mary-Rose Hoja to develop health science & pharma communication services
We continue to expand the range of editorial specialties we offer. We are pleased to announce that Mary-Rose Hoja has joined Battison & Partners to develop our communication consultancy for medical, pharmaceutical and scientific clients. Mary-Rose has a doctorate from Karolinska Institutet in chromosomal defects and mechanisms behind infertility. Originally from Scotland, Mary-Rose has worked as a medical and scientific editor, translator and writer in Australia and Sweden.
Mon Oct 22, 2007
China catches up – Web 2.0
Springtime, a PR and communications company with offices in Stockholm and Beijing, has just published Catching up fast: PR and marketing in a Web 2.0 China. Authors Patrik Lockne, Ola Spännar, Göran Thorstenson and Johan Björkstén explore how companies can harness the Internet as a marketing tool in an increasingly tech-savvy China, which will soon pass the US as the country with the largest number of Internet users. But the typical Chinese Internet user – most often young, well-educated and relatively well-off – are also a new breed. Just because a communication strategy is tried and tested in the West doesn't mean it will work in China. The authors look at the entire gamut of Internet communications, from corporate websites and press room design to blogging and online communities. This book is required reading for companies looking to establish an online presence in China, as well as for anyone else interested in online marketing. Battison & Partners is proud to have provided Springtime with editorial support during the book’s final stages. The book will soon be available for purchase through Amazon, Bokus and Adlibris.
Tue Oct 9, 2007
Bryan Mosey new addition to editorial team
We’re happy to announce the latest recruit to our editorial forces, Bryan Mosey, whose background suits him well for many of our corporate and marketing communications projects. His doctoral dissertation showed how skilled public speakers achieve maximum impact. Since then he has worked as a writer, editor and translator. Bryan comes to us from Kaupthing Bank, where he was an equities research editor.
Mon Aug 27, 2007
Writing for new media
On Wednesday, 29th August 2007, blogger and new media expert Stefan Geens, author of Ogle Earth, shared his expertise with the Ampersand network. He spoke about how to adapt language to the world of Web 2.0 and 3D worlds, such as Second Life. The message: old media is here to stay, but look out for new possibilities with niche blogging, Google Earth and interactive media. How do you establish yourself as a writer in this brave new world? Keep it short and pithy and be more media savvy than those you are pitching to. If you start a blog, set out with the goal of establishing yourself as the expert in your respective field. You might not make money right off the bat, but it''ll pay off in other ways – new assignments, consulting gigs and reputation. See his presentation here.
We continue to expand the range of editorial specialties we offer. We are pleased to announce that Mary-Rose Hoja has joined Battison & Partners to develop our communication consultancy for medical, pharmaceutical and scientific clients. Mary-Rose has a doctorate from Karolinska Institutet in chromosomal defects and mechanisms behind infertility. Originally from 
On Wednesday, 29th August 2007, blogger and new media expert Stefan Geens, author of